An entrepreneur’s guide to tourism and travel trends in 2025

This analysis of 2025 travel trends shows entrepreneurs how to adapt to new customer demands for authentic experiences, wellness, hobbies, and nostalgia.
Read expert articles and in-depth analysis on strategic trends. Access original thought leadership designed to help you analyse and understand the future landscape.

This analysis of 2025 travel trends shows entrepreneurs how to adapt to new customer demands for authentic experiences, wellness, hobbies, and nostalgia.

In the next 2 years, the top risks are dominated by misinformation, extreme weather, armed conflict, and societal divides.

Understanding these 14 long-term trends provides a framework for analysing future challenges and opportunities for your business.